Did you just taste that Vada Pav? Yes, but how?

The power of smell is criminally underrated. The Vada Pav that you taste – the sweetness of the bread, the spice of the Vada, the tanginess of the chutney, all make their way back to your nasal epithelium retro-nasally, meaning that “all of what you consider flavour is smell.” Another area where the power of smell has not been utilised to its fullest potential is creating a better working environment in offices.

Challenges faced by Corporates today could be addressed by ambient scenting. Reducing attrition levels with respect to employees by addressing stress at work, improving focus, mood & productivity, focus & concentration, & creating a very warm and welcoming atmosphere when it comes to clients & visitors. The benefits of ambient scenting are varied; the only concern for adoption till now was that there was no research data available that could prove these benefits. No more. The Nobel Prize for Physiology or Medicine was awarded to Richard Axel and Linda B. Buck for research into the olfactory system in 2004. There has been olfactory research in the fields of anatomy, biology, physiology, etc.

A GAME CHANGER.

Leading Hospitality chains across the globe have adopted & profited from the benefits of ambient scenting, so much so – most of them have spent millions on creating signature scenting. The hospitality industry uses Ambient Scenting to create a consummate guest experience by engaging in “Scent Marketing,” hotels use the ability of smell to evoke memories such that you know when you’re walking into a Marriot or a 4 Seasons just by your olfactory system. The customer associates the smell of the brand with the smell of hotels – leading to better client retention.

HOW AMBIENT SCENTING HELPS EMPLOYEE & CLIENT RETENTION.

The science of Olfaction has clearly established the link between scent & memories. The science of the association of scent with good or bad memories is now clearly established by neurobiological research. The experiences of established organizations that have used ambient scenting have proven without a doubt that ambient scenting is an indispensable tool to support a good induction program in addition to other scientific H.R practices. The same science is applied to clients or visitors - when good products or services are interlinked with a specific scent – the bonding becomes unbeatable with a simply similar level of services or products by a competitor.

A CONTINUOUS STRESS BUSTER AT WORK

The application of aromatherapy as a stress buster has been a staple in the Ancient cultures of India, China, Egypt as they used the technique to improve quality of life. Corporates have been held back from using aromatherapy as a stress relief method due to the lack of scientific research on its efficacy.

A Japanese study confirms the theory that specific scents can tweak our brain chemistry in ways that mimic the effects of allopathic prescription drugs like Valium and diazepam, acting like nature’s anti-anxiety medicine.

WHERE WE COME IN

Hygienetech offers Scenting Services for Corporates with the widest range of hardware for the infusion of aroma in the air with specific molecule size so the effect is longer lasting (Derive Maximum Economy), flexibility for stronger or lighter scenting effect after accounting for airflow, the layout of the office, traffic patterns, wind direction, adjusting for individual preferences, and the purpose of scenting. The Corporate Scenting program from Hygienetech is a comprehensive program based on the Science of Olfaction.

At Hygienetech, we recommend active scenting for areas such as Lobbies, Shopping Spaces, Showrooms, Workspaces & Washrooms for achieving specific goals such as (i) Client Retention (ii) Invigoration & Uplifting mood (iii) Stress Buster (iv) Increase Focus & Improve Yield (v) Signature Scenting for Brand Building.

Hygienetech offers premium scenting solutions with the appropriate levels of economy achieved through the use of appropriate hardware. We also offer the widest range of Oil based fragrances, Premium & Signature Scenting, Large Area Scenting, Washroom Scenting with machine capability to dose scents directly into HVAC, and Provide Scenting for Branch Networks through existing service teams in Mumbai, Navi Mumbai, Thane, Pune, Noida & Gurugram.

We provide demos for our Signature Scents like Cool Water, White Musk, Opium, Transcendental, Rain Forest, Ocean Rush, Liquid Metal, Whiff of Rain, Floral Bouquet, Rose, Jasmine, Lavender, Lemongrass, Tangerine, etc.

Author : Suhani Sanghvi